Workshops

Social Networking Opportunity Workshop (PDF)

These materials outline a collaborative workshop to explore ways of leveraging social media and networking to help achieve specific business objectives, including an educational section on social networking as well as interactive exercises to help build an effective social networking approach.

Marketing ROI Workshop (PDF)

These sample materials outline a collaborative workshop to discuss and build an effective marketing measurement program, including an explanation of appropriate frameworks and key success factors based on numerous case examples.

Brand Positioning Development Workshop (PDF)

These sample materials highlight an approach to brainstorm and prioritize brand positioning options that combines a fact-based grounding in marketplace dynamics with creative exercises to explore a wide range of benefit-oriented positioning ideas.

 

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