Presentations
Please note, you will be prompted to provide your name and email address to download our presentations.
ROI FOR MARKETING
by Rob Duboff
A guide on how to track marketing investment, and to measure and adapt marketing decisions that optimize impact in the future
|
ASSESSING END-TO-END PIPELINE PERFORMANCE
by Scott Wilkerson
This session explains how you can use market research to gain an integrated, end-to-end view of how your pipeline is performing. Using this approach it is also possible to measure your pipeline against competitors, against total market opportunity, or by product category. In addition, you will gain insights on how you can better understand customer buying behavior and the reasons why you lost major deals.
|
LEVERAGING EMPLOYEES TO DELIVER YOUR BRAND PROMISE
by Ray George
A guide to help companies engage their employees around brands and brand strategy, and ensure employees can consistently understand, believe and act upon a brand promise.
|
Mapping the Future - A CMO's Guide to Anticipating Change
by Robert Duboff and Scott Wilkerson
An overview of various research techniques that can be used to help anticipate change in the marketplace. |
an approach to building and maintaining strong brands
by Scott Wilkerson
An overview of how customer and competitive insights can be used to help make your brand stronger. |
|
Sign up to receive email updates of future Perspectives.
