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Perspectives
Home
Perspectives
Marketing Strategy
Going to market more effectively
Market Research
Marketing Strategy
Enhancing brand relevance and consistency
Going to market more effectively
Marketing Effectiveness
Litigation Research and Support
Going to market more effectively
ROI for Marketing: Balancing Accountability with Long-Term Needs
New Products/Services – It’s the Singer and the Song (PDF)
Understanding Customer Value To Make Segmentation Pay (PDF)
Taking the Long View (PDF)
Leveraging Market Research for Enhanced Marketing ROI (PDF)
Why GM/Chrysler is a 'Non-Starter' (PDF)
Sharing the Dialogue
Resisting Gravity
Conventional Lessons
The Only Constant is Change
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