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Perspectives

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• Perspectives
• Marketing Effectiveness
• Building internal understanding and alignment

• Market Research
• Marketing Strategy
• Marketing Effectiveness
  • Building internal understanding and alignment
  • Improving communications effectiveness
• Litigation Research and Support

Building internal understanding and alignment

• ROI for Marketing: Balancing Accountability with Long-Term Needs
• Taking the Long View (PDF)
• The Last Act of a Great CEO (PDF)
• Brand Tales: How Stories Help Employees Deliver the Brand Promise
• Resisting Gravity
• Conventional Lessons
• Employee Loyalty: A Key Link to Value Growth
• In Focus: Maximizing Leverage of Marketing Resources
• In Focus: Marketing in Uncertainty
• In Focus: Brand Building

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