A few reflections on grading the ads:
- Very divergent views in USA Today, WSJ and NYTimes
- However, unclear what standards each are using
- USA Today viewer meters continues to trouble me because it always tilts to entertaining (if not gross) ads with animals, so we get more and more of those types of ads
- My bias is toward ads which not only get attention (hard to do in a Super Bowl, especially if you are a car company this year), but have some motivational message
- My scoring system was included in The Scoreboard posting last week
To be positive, I am only listing the grades of B+ and higher (and, because one of my sons works for Pepsi, I have excluded ads for Pepsi, Coke and other PepsiCo products).
- Dannon Yogurt/Oikos
- Chevrolet Silverado
- Samsung Mobile
- Act of Valor
- GoDaddy.com (unfortunately)
- Best Buy
The most wasteful ads, for me, were MetLife cartoon characters, the Bud Platinum ads (still unclear why we need the product nor why it deserved the Super Bowl platform for introduction) and Acura with Seinfeld and Leno for a product you can’t buy for years.