Scott Wilkerson

Scott Wilkerson is a Partner who helps clients develop fact-based marketing strategies. Particular areas of expertise include market segmentation and targeting, brand strategy and positioning, advertising testing, marketing performance measurement, and market opportunity assessment. He has also consulted in the areas of sales strategy, channel strategy, and business partner evaluation.

He has extensive experience working with clients across multiple industries, including financial services, pharma/healthcare, technology, telecommunications, media, manufacturing, and consumer packaged goods.

Scott has managed hundreds of engagements for clients in the US and abroad. His international experience includes management of numerous multi-country studies, as well as in-country experience in Germany, China, Russia, Ukraine and Croatia.

He previously served as a Principal and headed the Market Intelligence practice at MarketBridge. Prior to joining MarketBridge, Scott worked with leading companies as a consultant for AT Kearney, Yankelovich Partners, and Marketing and Planning Systems. He received a B.A. from Boston College and a Masters degree in International Economics from the Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS).