Robert S. Duboff

Robert Duboff is CEO and a founder of HawkPartners. His focus is on helping clients develop effective marketing and communication strategies. This often entails workshops and other tools to facilitate decisions. Over the years, he has worked with clients across virtually all industries.

From 1999-2001, Rob served as Ernst & Young’s Chief Marketing Officer with responsibility for all marketing activities of the $4 billion enterprise. He also chaired the firm’s Global Marketing Operating Committee.

Prior to that, Rob was a Vice President and Board member of Mercer Management Consulting. During his 20 years with the firm, Rob helped launch Mercer’s marketing and market research practice, and led this unit for more than a decade.

Rob co-authored the book, Market Research Matters (Wiley, 2000) and wrote ROI for Marketing: Balancing Accountability with Long-Term Needs for the ANA in 2007. He has also written for such publications as Harvard Business Review (September 2007), Marketing Management, The Advertiser, Across the Board, and Leadership & Strategy. In May 2002 and 2003, he chaired the AMA’s first two Marketing Strategy Conferences. Rob is a past-chair of the Board of Directors for the Advertising Research Foundation on which he served for two terms. He is an experienced moderator and teacher who has taught at MIT’s Sloan School, Boston University, Northeastern, and Boston College; as well as having designed, developed and delivered numerous customized executive development programs.

Mr. Duboff received a B.A. from Amherst College and a J.D. from Harvard Law School.