Every marketing initiative, from a new product launch to an expensive advertising campaign raises challenging questions. What is the potential? The likely ROI? The key insight? Answering these questions has never been easy.
But today, the challenge is compounded by a constantly evolving business landscape. Channels of distribution, mobile technology, social media and a relentless pace of change bring disruption almost weekly.
Businesses have more marketing data than ever before, but in many ways customers have become more elusive. They create their own networks of influence. They can avoid marketing messages entirely. And, when they do want information, they want it in real time and on their terms.
In this age of acceleration, marketing calls for a much more innovative approach to research and decision-making than simple left-brain processes. It still demands rigorous and proven methodologies. But more often than not, marketing inquiry requires observation in addition to direct inquiry. It asks for a deeper understanding of how consumers learn about, access and interact with brands. And marketing requires new insights as to how to evaluate and influence the conversations consumers have which affect how decisions actually get made.
Most importantly, an effective marketing strategy needs to know what will actually work. Proceed with confidence with a clear perspective from HawkPartners.