Rachel Zimmerman assists clients with the development of marketing strategies and brand positioning through the use of qualitative and quantitative market research, competitive analysis, and strategic market assessments.  Since joining HawkPartners, Rachel has consulted with clients in the financial services, pharmaceutical, technology, and media industries.

For the past twelve years Rachel has guided marketing strategy and branding decisions in both consulting and corporate marketing roles.  Prior to joining HawkPartners, Rachel worked at American Express and AOL in marketing and brand management, where she focused on new product development, marketing and communication strategies, and brand positioning and messaging.  She has extensive experience with development of both consumer and B to B market insights that have resulted in new product launches and brand strategy development.  Rachel has also worked as a consultant for financial services and technology firms. 

Rachel has a B.S. in Commerce from the University of Virginia, and an M.B.A. from the University of Michigan, Ross School of Business.