Lori Holmes is a partner who helps clients assess market dynamics and trends and develop marketing and brand strategies across a wide range of industries.  She manages market research and consulting projects, spanning pharmaceutical, legal, professional services, consumer packaged goods, and non-profit industries.  Her experience includes qualitative and quantitative research with business leaders, physicians and consumers, both domestic and international.  Her work focuses on new product development, optimizing marketing communications, product positioning, and consumer segmentation.  Lori’s juror research and trial consulting experience includes accounting and securities litigation, antitrust litigation and product misrepresentation litigation work, focusing on understanding juror perceptions and developing persuasive communication strategies for complex trial issues.  

Before joining HawkPartners Lori worked at The Coca-Cola Company in Brand Management.  Lori’s experience at Coca-Cola included volume analysis, primary and secondary research, package redesign, and consumer communication/ advertising strategies. Prior to Coca-Cola, Lori worked at Capital One as a senior business analyst on the Direct Bank team.  At Capital One Lori’s responsibilities included account acquisition, account management and new product development.  

Lori received a B.S. in Business Administration from the University of Richmond and an M.B.A. from The Wharton School at The University of Pennsylvania.