Kristin Verdiani Rowe is a partner who helps clients with the development of effective marketing and communications strategies.  She manages qualitative and quantitative research and consulting projects for clients in the pharmaceutical, consumer products, telecommunications, nonprofit and financial services industries.  Her experience includes competitive and market opportunity analysis, new product launches, brand repositioning, portfolio strategy, and customer segmentation.  Kristin’s particular interest is in using primary and secondary research to uncover actionable insights, and using those insights to help her clients develop effective marketing and communication strategies. 

Prior to joining HawkPartners, Kristin developed strategic initiatives at Panera Bread, and was a part of the Business Insights Group at Arnold Worldwide, where she helped clients in the hospitality and media/entertainment sectors link their creative work more tightly with their business objectives.  Kristin started her career in the venture capital and private equity groups at Lehman Brothers in New York. 

Kristin received a B.A. in Economics from Dartmouth College and an M.B.A. from Harvard Business School.