Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
Kathleen Witter helps clients in the areas of market research, marketing planning and consumer strategies. Her work with Fortune 500 clients includes the healthcare, pharmaceutical, financial services, banking, retail and entertainment industries. Kathleen’s experience has largely been in the realm of quantitative research where she applies her analytic expertise to tackle strategic business issues such as customer growth and retention, customer segmentation, product optimization and pricing, brand health assessment and market positioning. Kathleen also has extensive experience with qualitative research techniques and conducting marketing strategy projects that involve synthesizing numerous primary and secondary research sources.
Prior to joining HawkPartners, Kathleen was a senior associate at MaPS, a Millward Brown/WPP company where she led on large-scale customer satisfaction tracking studies, market segmentations, pricing analyses and brand/loyalty research across a variety of industries both in domestic and international markets. She also spent three years at The Center for Corporate Citizenship at Boston College where she worked on strategy consulting assignments with global industry leaders to align bottom-line business goals with corporate responsibility issues.
When not pouring over Excel tables and PowerPoint presentations, Kathleen enjoys cooking and entertaining with friends and family.
Kathleen received a BS from Cornell University and MBA from the Carroll School of Management at Boston College.
Perspectives by Kathleen Witter