Karen Kariv helps clients design and execute market research studies, as well as develop marketing strategy.  Her work has centered on both qualitative and quantitative market research, as well as assisting in brand strategy development across a number of industries.  She has nine years of experience in global marketing research and strategy with both professional and pharmaceutical clientele. 

Prior to joining HawkPartners, Karen worked as an independent market researcher focusing on brand strategy and positioning for both new and existing brands.   Her experience has spanned a variety of industries, including pharmaceuticals/healthcare, non-profits, financial services, travel/tourism, luxury and consumer packaged goods.  Prior to that, Karen held analyst positions at TNS-NFO and Sommer Consulting where she worked with clients on qualitative and quantitative market research initiatives.   

Karen received a B.S. from Duke University and a Master of Public Administration degree from the University of South Carolina.