Erin Moores helps clients develop marketing and brand strategies across a range of industries. Her work focuses on using market research and marketing analysis to uncover actionable insights that lead to successful marketing strategies. She has extensive experience in developing and implementing marketing strategies and communications plans for both consumer and B2B brands.

Before joining HawkPartners, Erin worked at the Pepsi-Cola Company, where she was responsible for marketing for the Pepsi and Diet Pepsi brands. Her responsibilities ranged from conducting business analyses and developing communication strategies to full creation and execution of marketing, advertising and grassroots plans, including new product launches and product redesigns. Erin also worked in the media strategy group at Pepsi, where she worked across the entire beverage portfolio to create more consumer-centric media plans and stronger metrics for consumer engagement. Prior to Pepsi, Erin worked at the advertising agency McCann Erickson in account management on the Kohl’s and Lucent accounts. 

Erin received a B.S. with honors in Communication from Boston University and an M.B.A. from Harvard Business School.