Cynthia Herr helps clients design and execute market research, as well as develop marketing strategies.  Her work for Fortune 500 clients spans the pharmaceutical, legal, and professional services industries.  Cynthia’s experience in the healthcare and professional service industries includes qualitative and quantitative research with physicians and consumers.  Her work, both domestic and international, focuses on optimizing marketing communications, new product development and launch strategies, product positioning, and consumer segmentation.  Cynthia’s juror research and trial consulting experience includes accounting and securities litigation, product liability litigation and patent litigation work, focusing on understanding juror perceptions and developing persuasive communication strategies for complex trial issues.  Additionally, she has experience managing shadow juries in federal cases, and has been a consultant for national trial teams in large-scale cases. 

Prior to joining HawkPartners at its inception, Cynthia worked at the Middlesex County District Attorney’s office in the District Court and the Child Abuse Unit.  Prior to that, she lived in Milan, Italy working as an elementary teacher at the American School of Milan.  

Cynthia received a B.A. with honors in Psychology from Williams College.