Annie Hanson assists clients in conducting market research, developing effective marketing strategies, and advising them on communication strategies. She works with Fortune 500 clients and has experience conducting qualitative and quantitative research across a wide range of sectors, including financial institutions, pharmaceuticals, insurance, and professional services. Her qualitative research includes working with business decision-makers, physicians, patients, and consumers.

Prior to joining HawkPartners, Annie interned for the company. During her internship, she helped an insurance company explore potential areas for growth by assessing emerging customer needs and evolving market dynamics through a combination of quantitative and secondary research.  She also assisted in exploring brand perceptions, reputations, and consumer expectations for a client via qualitative research.

 Annie received a B.A. in Sociology and Political Science from Williams College.