Aishlinn O’Callaghan assists clients with market research and marketing strategy initiatives, as well as a variety of other consulting efforts. Her experience includes work with Fortune 500 companies, conducting qualitative and quantitative research, and developing data-driven marketing insights. Aishlinn works across a variety of industries, including pharmaceuticals, professional services, and financial services.
Prior to joining HawkPartners, Aishlinn was a research analyst at The Nielsen Company where her work focused on television and internet advertising effectiveness. Her clients included advertisers, creative agencies, and media agencies and she has specific knowledge of the telecom and wireless industries. Prior to The Nielsen Company, Aishlinn worked for a luxury handbag and fashion brand where she played a key role in sales, marketing, and operations.
Aishlinn received a B.A. in Psychology from Harvard University.