Abbey Ahearn helps clients to develop, enhance and evaluate their marketing and communications strategies across a wide range of industries.  She brings twelve years of experience in market research and consulting spanning financial services, pharmaceutical, media, and energy industries, among others. Her project management and analytical experiences include advertising testing, brand health assessment and tracking, thought leadership studies, support for new market entry and new product development, segmentation, and customer attitude and usage studies.  Abbey also has extensive experience completing marketing strategy projects that involve synthesizing numerous primary and secondary research sources.

Prior to joining HawkPartners in 2004, Abbey consulted for United Way International and the General Motors Foundation, where she facilitated partnerships between corporations and non-profits.  She also led marketing research initiatives for Allianz AG.  Prior to that, she served in multiple client service roles at global research firm Ipsos, including Research Manager for Ipsos-Far East in Hong Kong, from where she managed quantitative research for Fortune 500 clients in China, Japan, and the Philippines.  Early in her career, Abbey produced content and initiated marketing research efforts for Scholastic, Inc.’s online service for K-12 schools.

Abbey received a B.A. from Dartmouth College and an M.B.A. from the University of Michigan’s Ross School of Business.