New Products/Services – It’s the Singer and the Song (PDF)
HawkPartners CEO Rob Duboff authored an article for Marketing Management magazine in February 2010 that outlines the importance of effective communications and coordination for new product launches.

Understanding Customer Value To Make Segmentation Pay (PDF)
Scott Wilkerson recently authored a thought piece in the MRA's Alert! Magazine on how to incorporate customer value metrics into segmentation to make it more actionable for Marketers.